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Champion is the iconic sports brand that has been around for over 100 years. In 2021, the fashion world is crazy about Champion's famous sweaters. The brand represents comfort, technology, heritage, and fashion. Champion is easily recognizable by the 'C' logo on the chest and sleeve. You can also find the all-time classics of Champion at The Little Green Bag. Curious about the entire collection? Take a look now!

Champion was founded in 1919 in Rochester, New York and is a major player in the global sportswear/fashion market. Champion stands for comfort, technology, heritage, and fashion. Champion is easily recognizable by the 'C' logo on the chest and sleeve.

Champion has built a huge success with a fanbase all over the world. The American fashion brand is fully back on track among many millennials.


History of Champion

In 1926, Champion supported their first team. After developing a line of sweaters and sportswear, Champion collaborated with Wentworth Military Academy to supply their school uniform. This would be the first of many teams that Champion supported.

In 1934, the anniversary of college clothing was celebrated. Champion partnered with Moe's Sport Shop to introduce collegiate sweatshirts with the University of Michigan Insignia. This led to collegiate clothing as we know it, including the very first hooded sweatshirt. The hoodie was designed and developed for practical reasons as a warm-up or 'side-line' garment for athletes to wear between playtime or practice sessions. Champion patented the reverse-weave sweatshirt in 1938. To overcome the shrinkage that came with frequent washing of sportswear, Champion invented the world's first engineered sweatshirt. The Reverse Weave sweatshirt, cut on the cross-grain, prevents shrinkage and was quickly adopted by sports teams across the US. Invented in 1934, Champion applied for a patent in 1938, which was eventually granted in 1952.

In 1956, Champion introduced the signature 'C'. The now-famous 'C' of Champion first appeared and was subsequently attached to the left sleeve of every sweatshirt. This logo and positioning would become synonymous with Champion.


Order Champion Online

If you have your eye on a cool Champion item, don't wait any longer and order it easily and quickly online from us in the webshop. We will immediately start processing your order so that you can have your new Champion clothing as soon as possible!

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