Minimum started in 1997 as an independent store located in Aarhus, Denmark. Since then, Minimum has evolved into an internationally recognized fashion brand. The mission of Minimum was to design accessible fashion. With this idea in mind, the first men's collection was launched in 1999. The women's collection followed in 2007. Minimum clothing focused on contemporary designs of high quality. Over the years, the collections have been refined with great attention to Minimum's minimalist style. With an unpretentious and timeless approach to fashion, Minimum has become synonymous with effortless style that can be worn season after season. Today, the internationally represented brand can be found at over 1200 retail locations in Europe, Asia, Australia, and Canada. Minimum is the result of a shared desire to design both accessible and fashionable clothing, with a keen eye for detail, quality, and fit.
Minimum Headquarters
Despite Minimum's international growth, the brand can still be seen as independent. The brand is still led by its founder and owner, Peter Tang. At Minimum, their goal is to maintain their international vision while constantly raising their ambitions to new heights. However, they are proud to still stand firmly on their own in the city where it all began: Aarhus, Denmark. Here, Minimum has a spacious and industrial headquarters by the harbor, where more than 50 people work together to achieve the brand's missions, maintain a healthy workplace, create high-quality clothing, and sustain and develop a strong company.
Minimum DNA
At Minimum, the rich Scandinavian heritage is combined with minimalist designs and creations. The brand's collections consist of fashionable and affordable garments, such as trousers and sweaters, while still maintaining a high level of quality. At Minimum, they strive to clearly showcase the DNA of the brand and incorporate an uncomplicated perspective on the latest fashion trends in their collections. This is always done with style and international ambitions.
Order your Minimum clothing online
Have you found your favorite Minimum clothing? Don't wait any longer and easily and quickly order it online from our webshop. We will immediately process your order, so you can have your item as soon as possible.