HUGO is a brand for men and women with a unique sense of style who are looking for clothing with a high-quality design. Every refined and free-spirited man or woman will definitely be able to find their favorite pieces within HUGO's stylish and quirky collection. Both items with a casual look and feel and items with a progressive and modern appearance are featured in this versatile collection, where tailoring and an individual approach play a major role in creating the most creative and powerful garments. So, the HUGO collection is for everyone who dares to think a little out of the box!
The origin of HUGO
Originally, the brand HUGO fell under the umbrella brand Hugo Boss, until Hugo Boss was divided into three separate lines in 1993. One of these lines became the brand HUGO, known as the most progressive of the three. In 2017, even more focus was placed on the HUGO brand by positioning HUGO as one of the two brands at the top of the Hugo Boss chain. As a brand, HUGO has mainly focused on designing garments that closely follow trends. From smart and casual items to eye-catching pieces with the most interesting prints, it's all featured in the HUGO collection.
Not only men can find their way within this outspoken collection, as a lot of time is also spent on designing the most beautiful items for women in order to create the most versatile collection possible. Within both the men's and women's collections, the distinctive HUGO details, expertise, and craftsmanship are clearly visible, with trendy finishing touches not being forgotten. Every stylish individual, man or woman, can make confident statements with the progressive items from HUGO.
The values of HUGO
Although the HUGO brand distinguishes itself from other brands with its outspoken sense of fashion and style, the brand is also known for setting high standards for quality and the perfect fit. In addition, HUGO not only considers it important that each garment is of high quality and provides ultimate comfort, but also that a lot of attention is paid to innovation and sustainability. With all the aforementioned factors, HUGO ensures that a lot of time is invested in customer satisfaction by delivering products that are created based on values that the brand truly stands behind.
HUGO for men
The HUGO Menswear collection consists of clothing for men who are ahead of fashion trends rather than following them. The sleek designs with quirky, unique, and rugged accents completely go against the principle of thinking inside the box. As a result, true style individualists are always able to create new outfits with the items from the HUGO Menswear collection. The combination of modern tailoring and casual influences is the perfect cocktail for unconventional looks that will appeal to every trendsetter.
HUGO for women
The HUGO Womenswear collection offers plenty of styles with a striking appearance, ranging from modern and refined tailoring to items with a casual look and dresses that become the radiant centerpiece at occasions. Within this collection, it's about more than just looks. The items from the HUGO Womenswear collection reflect the character of the stylish and individual woman who wears them. No combination of different items is too crazy, as that is precisely what every woman knows how to make a statement with.
Ordering HUGO online
Have you found your favorite HUGO garment to add to your quirky and stylish wardrobe? Then don't wait any longer and easily and quickly order it online from us in the webshop. We will immediately start processing your order so that you can have your item as soon as possible.