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'In 1991 I had an intuition, and I called it A|X. Looking at the reality of the street, before it became just another vogue, I created fast, affordable metropolitan clothing for the young generations or those with a young mindset. The spirit persists today in apparel and accessories that speed forward to an urban drum keeping the quintessential effortlessness and the active stance of the GA DNA.' - Giorgio Armani

Since its inception, the concept of 'exchange' has always been an important element for the Armani Exchange brand: starting with a cultural exchange between Italy and the United States, between Milan and New York. Milan was the city where Giorgio Armani decided to build his life and career, and New York was where Armani Exchange was first launched with a store in SoHo, where Italian style and know-how are transferred to the new American generations. Armani Exchange celebrates the beauty of diversity and a multicultural society: everyone is unique, everyone is important. Armani Exchange makes modern basics accessible to everyone and encourages individuals to express their individuality and self-confidence.


The DNA of Armani Exchange

Armani Exchange designs and develops fashion and lifestyle products that are accompanied by sometimes provocative campaigns. Armani Exchange is mainly inspired by the musical dance genre and the street-chic culture. This is why Armani Exchange can be seen as one of the more accessible brands within the well-known Armani empire. With over 3,000 employees, Armani Exchange has become so large that its watches, jewelry, and other items can be found in 31 countries and sold in approximately 270 stores. The store in the SoHo district, which was the first Armani Exchange store to open, is known as the flagship store of the brand.

The collections of Armani Exchange consist of casual basics that are also classy and stylish. The sub-label of designer Giorgio Armani's fashion empire is exactly what you are looking for if you are looking for a home base for modern street style accompanied by Italian flair. Attention to detail, stylish designs, and dynamic collections are what you will find in the DNA of Armani Exchange. The brand's casual-classy accessories, with their leather details and recognizable Armani Exchange logo, complete every outfit.


Armani Exchange watches and jewelry

The watch and jewelry collection of Armani Exchange consists of a wide range of items, from rugged to elegant designs suitable for both men and women. Various materials have been used for the designs of the watches and jewelry. Almost all watches and jewelry are made of stainless steel, with some items created from a combination of stainless steel and high-quality leather details. The brand also offers multiple color choices, such as gold-colored watches, or silver or rose gold-colored watches that may better suit your accessories. Each item from the watch and jewelry collection of Armani Exchange will definitely put you in the spotlight, whether you choose a matte black model or a style with more shine.


Order Armani Exchange online at The Little Green Bag

Are you still looking for a watch or jewelry from a collection that combines street culture with high fashion and modern classics? The watch and jewelry collection of Armani Exchange is exactly what you are looking for. This collection includes items with links or leather straps and with a sporty or shiny appearance. With a piece from Armani Exchange, you stay up to date while maintaining your own style. Order your new favorite jewelry or watch online at The Little Green Bag's webshop. Once you have placed your order, we will immediately start processing it and ensure that your new acquisition is shipped to you today.'

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