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Kihachiro Onitsuka strove to start a company that would contribute to the development of youth and society through sport, and founded ASICS with that thought in mind in 1949. The founding philosophy of ASICS - 'A Sound Mind, in A Sound Body' - is a reference to the desire for people all over the world to lead a healthy and happy life, both physically and mentally. ASICS' long-term business strategy revolves around creating high-quality lifestyles through the use of intelligent sports technology. Everyone at ASICS strives to continue using the intelligent sports technology they have developed over the years and to offer environmentally friendly and sustainable goods and services that will be appreciated by both sports enthusiasts and other consumers.

Everyone is becoming increasingly aware of both physical and emotional health. Furthermore, developments in digital technology are creating new, more diverse ways to engage in sports. The founding philosophy of ASICS - 'A Sound Mind, in A Sound Body' - is more important than ever in realizing a society where the joy of all kinds of sports can be shared for a better lifestyle for everyone.

After returning home from the war in 1945, Kihachiro Onitsuka founded ONITSUKA Shokai in Japan in 1949, which later became ASICS. ASICS is an acronym for the Latin expression 'Anima Sana In Corpore Sano' ('You should pray for a healthy mind in a healthy body'). Onitsuka first heard the expression when a friend gave him business advice during the war. This friend was Kohei Hori, Director of Health and Physical Education at the Hyogo Prefecture Board of Education. The words made a deep impression on Onitsuka and inspired him to create shoes that would encourage young people to move.


Sustainable and innovative shoes

The ASICS Institute of Sport Science (ISS) conducts a wide range of research, analyzing human forms and movements. Additional research and development programs are undertaken to support production processing technology, products, and materials. ASICS is also committed to reducing its impact on the environment by implementing an environmental management system. ASICS also conducts global activities for joint research with foreign companies and universities and presentations at international conferences. Furthermore, ASICS is committed to active interaction with various industries and fields to generate a wider reach.


Human Attribute Research Institute

The Human Attribute Research Institute analyzes changes in body shape and load during movement. This varies by sport and gender. The results of these analyses are used to develop the functions of ASICS products. The research laboratory contributes to the design of new materials used in ASICS shoes to develop even better shoes. Based on the results of the Human Attribute Research Institute, calculations are made to determine what best suits the human body. Through computer simulation, researchers are able to collect data and evaluate bodily responses. The Institute conducts research to establish basic values and new evaluation methods. This allows for the maintenance and improvement of the quality of products and materials used. The institute also provides technical guidance to production facilities, enabling the efficient mass production of developed materials without compromising on quality.


Order ASICS online

Do you want to walk around in shoes that are not only sustainable and innovative but also designed based on thorough research into what the human body needs when it comes to shoes? Then order a pair of ASICS shoes online in The Little Green Bag's webshop. With a pair of ASICS shoes, you will be the proud owner of shoes that give you more enjoyment in movement. Have you placed your order? Then we will immediately start processing your order and ensure that your new favorite ASICS shoes are shipped to you today. Choosing ASICS means choosing a healthy mind in a healthy body!

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