New Era
The German immigrant and craftsman Ehrhardt Koch founded New Era Cap Co in 1920, with the help of his sister Rose. His goal was to redesign the existing process and quality of current fashion headwear. Thanks to Ehrhardt's expertise and openness, New Era Cap Co was able to produce as many as 60,000 Gatsby-style caps in its first year. In 1932, Ehrhardt's son Harold Koch joined the company, and in 1934, New Era produced its first professional baseball cap for the uniforms of the Cleveland Indians.
In 1950, New Era was the only independent cap manufacturer supplying caps to major league baseball teams. Its impressive customer base included many of the big teams of that time, such as the Brooklyn Dodgers, the Cincinnati Reds, the Cleveland Indians, and the Detroit Tigers. In 1954, Harold designed the iconic 59FIFTY cap, which still remains popular today.
In 1993, New Era was named the exclusive supplier of on-field caps for Major League Baseball. In 1996, the brand ventured into custom-made, fashionable headwear with Spike Lee, marking the beginning of a future filled with creativity and collaboration. After decades of being the official on-field cap of Major League Baseball, New Era is now taking the next step to become an exclusive player within the country's biggest sports leagues.
In 2012, New Era became the official supplier of NFL sideline caps, and in 2016, it also became the official supplier of NBA sideline caps. This made New Era the only brand in sports history to have exclusive rights to headwear on both the field and the sidelines for the three major American leagues. New Era also expanded into European football with official headwear partnerships with Manchester United and Tottenham Hotspur. The demand for New Era caps continued to grow with further deals in motorsport, golf, rugby, and cricket.
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